Heart of the Matter

Andy Chan's Blog for Parents, Mentors and Teachers

OPCD February Events

February is jammed packed with career related programs and events! As students look towards their summers and graduation, the OPCD is providing numerous opportunities for students to interact with employers, learn more about different career fields, and acquire important job and internship search skills and strategies.

Advertising, PR, Marketing Career Field Week (February 4-8th)

Many Wake Forest students show an interest in advertising, public relations and marketing each year (over 12% of the Class of 2012 took jobs in these career fields). To help students better understand these career fields and learn how to get their feet in the door, the OPCD held an Advertising, PR, and Marketing Career Field Week the week of February 4. An alumni panel of industry veterans shared their experience, the dynamics of their jobs, organizations and industries, and important job search and career management advice. Students met the Director of Corporate Communications at Krispy Kreme, the Broadcast Producer for Marketing & Advertising at Mullen and the owner and creative director of full service event planning, design and styling firm. Later in the week, 25 students took a field trip to Woodbine Advertising Agency to speak with professionals and get a hands-on view of life in advertising. Last year Woodbine hired summer interns among the students who visited last year!

Media, Entertainment, Publishing Alumni Panel (February 20th)

Another top career field reported by students is Media, Entertainment, and Publishing; in fact, over 7% of the class of 2012 entered this career field after leaving Wake Forest. An alumni panel of industry professionals will speak with students including the current Editor of Daily Health News, who previously held editing positions at Seventeen Magazine, Family Circle Magazine, and Good Housekeeping Magazine; a Sales Assistant at Disney ABC Television Group who is the primary, multi-day part assistant for thirty clients on the largest agency account; and an Affiliate Manager for NBCOlympics.com, who previously served as the Online Editor for Martha Stewart Living Radio.

Parent Council Round Tables (February 21-23rd)

Just before the Spring 2013 family weekend, over 20 members of the Parent’s Council will conduct roundtable discussions with small groups of students regarding their career fields and paths. Students will be provided with insight and advice from industry professionals to learn more about various careers and industries including financial services, human resources, law, education, entrepreneurial ventures, medicine, commercial real estate, psychology, and media.

International Careers Panel and Networking Event (February 25)

On February 25th, several alumni are traveling to Wake Forest to speak with students interested in international careers. These alumni are also developing a networking group for students and other alumni interested in international affairs. This helpful, entrepreneurial group of alumni will also be available after the panel to network for further conversation.

The College to Career Challenge: How to Land Your D.R.E.A.M. Job in College by Jullien Gordon (February 27)

Jullien Gordon, a high performance coach and consultant (and former student/mentee of Andy Chan), will be at Wake Forest on February 27th to deliver a presentation to students entitled, “The College Career Challenge: How to Land Your D.R.E.A.M. Job in College.” Mr. Gordon has been in the talent recruitment and development industry since 2007 beginning with his work as the Associate Director of Talent Recruitment for Management Leadership for Tomorrow. He is also the author of five books on career advancement, finding purpose, goal achievement, and closing the college-to-career gap to help young professionals discover their life’s work and make their highest contribution to the world through their daily work.

Internship Search Strategy Workshops

The OPCD is hosting Internship Search Strategy workshops every Monday, Tuesday, Wednesday and Thursday throughout February from 4:00-5:00 pm in various locations around campus. These workshops are designed to teach students the crucial importance of internships during college, key strategies to find and secure an internship, and how to effectively market yourself via your resume, LinkedIn and interviews.

Category: Educational Events